INTERNATIONAL EVENTS
Living Chess Game with Living Characters
Marostica (VI) | Veneto
Dates: second weekend of September in even-numbered years.
The historical reenactment takes place in the enchanting Piazza degli Scacchi (Chess Square) in Marostica, attracting thousands of spectators from Italy and abroad.
The Living Chess Game with Living Characters is one of Italy's most spectacular and original historical-cultural events. Inspired by a legend from 1454, the event transforms Marostica's historic center into a vast open-air stage, where over 500 costumed performers bring to life a chess game with living characters, accompanied by breathtaking choreography, equestrian shows, flag-wavers, music, and lighting effects.
The event offers an immersive experience that masterfully blends history, tradition, and entertainment, showcasing the city's cultural heritage and engaging visitors, institutions, businesses, and international guests. The unique atmosphere of the event, combined with Marostica's medieval charm, makes it a significant opportunity for promoting the region and its excellence.
Organizing the event requires careful logistical planning and highly qualified hospitality services. Bespoke VIP reception, dedicated transfers in executive chauffeured vehicles, personalized concierge assistance, guest management, discreet security, and seamless operational coordination are essential to ensuring an exclusive and flawlessly organized experience.
Thanks to its originality and strong international appeal, the Living Chess Game with Living Characters positions Marostica and Veneto as premier destinations for Luxury Travel & MICE, celebrating the region through a perfect balance of historical heritage, culture, spectacle, and world-class hospitality.
Venice Historical Regatta
Venice | Veneto
Dates: first Sunday of September (annually).
The event takes place along the Grand Canal and represents one of the most important dates on the city's historical and sporting calendar, attracting an international audience of spectators and distinguished guests.
The Venice Historical Regatta is the most prestigious event in Venetian rowing tradition and one of the most authentic symbols of the Serenissima Republic's culture.
The event opens with a spectacular Historical Procession, featuring period boats and costumed performers in Renaissance attire, followed by thrilling competitions among Venice's finest rowing crews across various race categories.
The event offers an exclusive experience with opportunities to watch the celebrations from historic palaces overlooking the Grand Canal, private panoramic terraces, luxury hotels, and private watercraft, combining cultural heritage, spectacle, and high-end hospitality in one of the world's most iconic cities.
Organizing the event demands highly specialized hospitality and logistics management. Bespoke VIP reception, water transfers aboard luxury motorboats, dedicated concierge services, reserved moorings, discreet security, personalized assistance, and seamless operational coordination ensure a flawless experience for guests, delegations, and international partners.
Thanks to its extraordinary tradition, strong media appeal, and Venice's timeless charm, the Historical Regatta reinforces Veneto's position as a premier destination for Luxury Travel & MICE, showcasing the region through a perfect fusion of history, culture, sport, world-class hospitality, and major international events.
Medieval Montecchio – The Feud
Montecchio Maggiore (VI) | Veneto
Dates: late April – early May (annually).
The event takes place at the foot of the famous Castles of Juliet and Romeo and involves the historic center of Montecchio Maggiore with a rich program of reenactments, performances, and cultural initiatives.
Montecchio Medievale – La Faida is one of Veneto's most significant historical reenactments, inspired by the legendary rivalry between the Montecchi and Capuleti families, which gave rise to the celebrated myth of Romeo and Juliet.
For several days, the city returns to the Middle Ages with knightly tournaments, combat reenactments, costume parades, historical markets, falconry shows, music, and performances involving hundreds of costumed participants, creating an authentic and captivating atmosphere.
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The event offers an immersive experience that celebrates the region's historical, cultural, and landscape heritage, attracting visitors, organized groups, and a discerning circle of international guests. The evocative medieval settings and the strong involvement of the local community make the event a significant opportunity for cultural and tourism promotion on an international scale.
Organizing the event requires careful logistical planning and dedicated hospitality services. Bespoke VIP reception, personalized transfers in executive chauffeured vehicles, dedicated concierge assistance, guest management, discreet security, and seamless operational coordination ensure an exclusive and flawlessly organized experience, in full respect of the historical context and the event's requirements.
Thanks to its authenticity and its ability to showcase one of the symbolic locations of the Romeo and Juliet legend, Montecchio Medievale – La Faida positions Veneto as a premier destination for Luxury Travel & MICE, offering a perfect fusion of history, tradition, culture, and superior-quality hospitality.
Florentine Historical Football
Florence | Tuscany
Dates: June (annually).
The tournament culminates in the final on June 24th, in celebration of the Feast of St. John the Baptist, Florence's patron saint. The matches are played in the historic Piazza Santa Croce, transformed for the occasion into a sand arena that attracts thousands of spectators and international guests.
Florentine Historical Football is one of Italy's most celebrated historical reenactments and one of the most authentic traditions of the city of Florence. The four teams representing the historic districts – Santa Croce, Santo Spirito, Santa Maria Novella, and San Giovanni – compete in a tournament that combines spectacle, history, tradition, and a deep sense of belonging, reviving the ancient game of football as played during the Renaissance.
The event is preceded by a magnificent Historical Procession of the Florentine Republic, featuring hundreds of costumed performers in Renaissance attire, flag-wavers, musicians, and historical delegations parading through the city center, offering an immersive experience of great cultural and visual appeal.
Organizing the event requires highly qualified hospitality and logistics management. Bespoke VIP reception, dedicated transfers in executive chauffeured vehicles, personalized concierge services, reserved access to honor viewing positions, discreet security, and seamless operational coordination ensure an exclusive experience for guests, delegations, and partners, while celebrating the city's historical and cultural heritage.
Thanks to its uniqueness and strong international appeal, Florentine Historical Football reinforces Florence and Tuscany's position as premier destinations for Luxury Travel & MICE, offering a perfect fusion of tradition, culture, spectacle, and world-class hospitality.
Joust of the Quintana
Foligno (PG) | Umbria
Dates: June (Challenge) and September (Rematch), annually.
The event enlivens Foligno's historic center with a rich calendar of activities, culminating in the two celebrated equestrian jousts that attract thousands of spectators from Italy and abroad.
The Giostra della Quintana is one of Italy's most prestigious historical reenactments, inspired by the Baroque tradition of the 17th century.
The city's ten districts compete in a breathtaking equestrian competition, during which knights navigate a technical course, attempting to spear with their lances the rings mounted on the target of the "Moro" – a feat demanding extraordinary precision, speed, and skill.
The event is preceded by a magnificent Baroque procession of Representatives, featuring hundreds of costumed performers in period attire – ladies, knights, musicians, and flag-wavers – along with propitiatory banquets, historical ceremonies, and cultural initiatives that involve the entire city, offering visitors an authentic and immersive journey into Umbrian tradition.
Organizing the event requires meticulous logistical planning and highly qualified hospitality services. Bespoke VIP reception, dedicated transfers in executive chauffeured vehicles, personalized concierge assistance, reserved access to honor viewing positions, discreet security, and seamless operational coordination ensure an exclusive experience while celebrating Foligno's historical and cultural heritage.
Thanks to its timeless charm, rich traditions, and growing tourism significance, the Giostra della Quintana positions Foligno and Umbria as premier destinations for Luxury Travel & MICE, offering a perfect fusion of history, culture, spectacle, and world-class hospitality.
Bruna Festival
Matera | Basilicata
Dates: July 2nd (annually).
The celebration, dedicated to Maria Santissima della Bruna, the city's patron saint, represents the most important event on Matera's calendar, attracting thousands of faithful, visitors, and guests from Italy and abroad each year.
The Bruna Festival is one of Italy's oldest and most evocative religious and popular festivals, with origins dating back to the Middle Ages.
The event masterfully blends spirituality, tradition, and spectacle through a rich program of religious ceremonies, historical processions, performances, fireworks, and the famous "Strazzo del Carro" – during which the magnificent triumphal papier-mâché float, crafted each year by master artisans, is symbolically stormed and torn apart by the crowd as a propitious ritual.
The celebration engages the entire city, transforming Matera's Sassi and historic center into a stage of extraordinary allure, where history, faith, and culture converge in an authentic and deeply moving experience.
The event represents a significant opportunity to showcase local traditions and Basilicata's priceless UNESCO World Heritage cultural legacy.
Organizing the event requires meticulous management of hospitality services and logistics. Bespoke VIP reception, dedicated transfers in executive chauffeured vehicles, personalized concierge assistance, reserved access to honor viewing positions, discreet security, and seamless operational coordination ensure an exclusive experience for institutional guests, partners, and international visitors.
Thanks to its extraordinary historical, religious, and cultural significance, the Bruna Festival positions Matera and Basilicata as premier destinations for Luxury Travel & MICE, celebrating the region through a perfect fusion of UNESCO heritage, centuries-old traditions, world-class hospitality, and major international events.
The Challenge of Barletta
Barletta (BT) | Puglia
Dates: September (annually).
The event celebrates the historic Challenge of Barletta of February 13, 1503, through a rich program of reenactments, performances, and cultural initiatives that bring the city's historic center to life.
The Challenge of Barletta is one of Italy's most important historical reenactments, inspired by the famous chivalric duel that pitted thirteen Italian knights against thirteen French knights, becoming over time a symbol of courage, honor, and national identity.
The event transforms Barletta into a captivating Renaissance setting with historical processions, equestrian tournaments, military encampments, performances, flag-wavers, and theatrical representations that bring to life one of the most significant episodes in Italian history.
Visitors are offered an immersive journey through history, culture, and local traditions, showcasing the city's monumental heritage, from the Castello Svevo to the Cathedral, and the renowned Cantina della Disfida (Challenge Cellar). Side events, exhibitions, concerts, and food and wine itineraries complete the program, engaging institutions, tourism operators, and international guests.
Organizing the event requires meticulous logistical planning and highly qualified hospitality services. Bespoke VIP reception, dedicated transfers in executive chauffeured vehicles, personalized concierge assistance, privileged access to the most evocative areas, discreet security, and seamless operational coordination ensure an exclusive experience, fully respecting the event's historical and cultural significance.
Thanks to its strong identity appeal and its ability to showcase the city's historical heritage, the Challenge of Barletta helps position Puglia as a premier destination for Luxury Travel & MICE, offering a perfect fusion of history, culture, traditions, and world-class hospitality.
Vigilian celebrations
Trento | Trentino-Alto Adige
Dates: second half of June (annually).
The festival, dedicated to Saint Vigilius, Trento's patron saint, brings the city's historic center to life with a rich program of cultural, historical, folkloric, and sporting events, attracting thousands of visitors from Italy and abroad.
The Vigilian Festivals represent one of the most significant events on the Trentino calendar, masterfully blending tradition, history, and popular participation in an atmosphere of extraordinary vitality.
For several days, Trento transforms into a vast open-air stage with historical processions, performances, concerts, markets, medieval reenactments, sporting competitions, and initiatives dedicated to showcasing the region's cultural heritage and local traditions.
Among the most distinctive events are the evocative Tribunale di Penitenza (Penitence Tribunal), the Palio dell'Oca — a spectacular challenge between the city's historic districts along the Adige River — and the historical reenactment of the Tonca, all of which make the Vigilian Festivals an authentic and engaging experience for both residents and visitors.
Organizing the festival requires meticulous logistical planning and qualified hospitality services. Bespoke VIP reception, dedicated transfers in executive chauffeured vehicles, personalized concierge assistance, guest management, discreet security, and seamless operational coordination ensure an exclusive experience, showcasing the city's historical, artistic, and natural heritage.
Thanks to its rich program and its ability to blend tradition with innovation, the Vigilian Festivals help position Trento and Trentino-Alto Adige as premier destinations for Luxury Travel & MICE, offering a perfect balance of culture, events, quality hospitality, and discovery of the alpine region.
The Battle of the Oranges – Ivrea Historical Carnival
Ivrea (TO) | Piedmont
Dates: February – March (annually, during Carnival season).
The event culminates in the days leading up to Shrove Tuesday, transforming Ivrea's historic center into a one-of-a-kind spectacle and attracting thousands of Italian and international visitors.
The Ivrea Historical Carnival is one of Italy's most famous and ancient carnivals, with the Battle of the Oranges standing as its most spectacular and iconic moment. The reenactment symbolically celebrates the people's revolt against medieval tyranny through an exhilarating battle fought between teams of foot-orange-throwers and costumed participants on horse-drawn carriages, in an event that masterfully blends history, tradition, and extraordinary collective participation.
The entire city takes part in the festival with a rich program of historical processions, ceremonies, parades, performances, cultural events, and convivial gatherings that celebrate local traditions and the historical heritage of the Canavese region. Among the most iconic symbols are the Mugnaia (Miller's Wife), the festival's protagonist, the General, and the evocative Historical Procession—elements that make the Ivrea Carnival an event of great allure and cultural significance.
Organizing the event demands highly qualified hospitality and logistics management. Bespoke VIP reception, dedicated transfers in executive chauffeured vehicles, personalized concierge assistance, privileged access to the most evocative areas, discreet security, and seamless operational coordination ensure an exclusive experience, allowing guests to enjoy the festival from prime vantage points with tailored services.
Thanks to its uniqueness and its recognition as a cultural heritage of extraordinary value, the Ivrea Historical Carnival helps position Piedmont as a premier destination for Luxury Travel & MICE, offering a perfect fusion of tradition, spectacle, culture, and world-class hospitality.
Genoa International Boat Show
Genoa | Liguria
Dates: September (annually).
The event takes place at the Waterfront di Levante and the Genoa exhibition district, attracting exhibitors, industry professionals, yacht owners, buyers, and visitors from around the world.
The Genoa International Boat Show is Italy's premier event dedicated to recreational boating and one of the most prestigious boat shows on the global scene. Organized by Confindustria Nautica, it represents an exceptional showcase for yachts, superyachts, sailing and motor vessels, accessories, innovative technologies, and services for the nautical sector, offering a comprehensive overview of industry trends.
The program includes on-water and on-land exhibitions, world premieres, conferences with leading industry experts, B2B meetings, sea trials, and exclusive events involving shipyards, designers, brokers, international operators, and luxury sector representatives.
The event provides an important platform for networking and business, contributing to the development of the Italian and international nautical industry.
Organizing the event demands high standards of hospitality and highly specialized logistics management. Bespoke VIP reception, land transfers in executive chauffeured vehicles and sea transfers aboard luxury watercraft, exclusive concierge services, privileged access to the most evocative areas, personalized assistance, top-tier security, and seamless operational coordination ensure an exclusive experience for exhibitors, buyers, partners, and international guests.
Thanks to its well-established international reputation and its strategic role in the nautical sector, the Genoa International Boat Show helps position Liguria as a premier destination for Luxury Travel & MICE, showcasing the region through a perfect synergy of innovation, design, lifestyle, business, and world-class hospitality.
Milan Men's Fashion Week
Milan | Lombardy
Dates: January and June (annually).
The event takes place in various iconic locations across the city, involving showrooms, historic palazzos, exhibition spaces, and the headquarters of leading fashion houses, transforming Milan into a global creative and commercial hub.
Milan Men's Fashion Week is one of the most prestigious and highly anticipated events on the international calendar dedicated to menswear collections. Organized by the National Chamber of Italian Fashion, it attracts designers, fashion houses, buyers, journalists, influencers, celebrities, and industry professionals from around the world each season, confirming Milan as the international capital of menswear and Made in Italy, a symbol of excellence and creativity.
The program includes runway shows, exclusive presentations, private events, showrooms, immersive installations, high-profile cocktail receptions, and exclusive networking appointments, offering a privileged platform for the launch of new collections and the convergence of creativity, craftsmanship, and innovation. Milan Men's Fashion Weeks also represent a significant opportunity for promoting Italian design and national manufacturing excellence.
Organizing the event demands high standards of hospitality and highly specialized logistics management. Bespoke VIP reception, dedicated transfers in executive chauffeured vehicles, exclusive concierge services, privileged access to the most exclusive areas, top-tier security, personalized assistance, and seamless operational coordination ensure an exclusive experience for brands, buyers, media, and international guests.
Thanks to its global relevance and its ability to attract fashion professionals and investors, Milan Men's Fashion Week helps consolidate Milan and Lombardy as premier destinations for Luxury Travel & MICE, showcasing the region through a perfect synergy of fashion, design, business, and world-class hospitality.
Milan Women's Fashion Week
Milan | Lombardy
Dates: February and September (annually).
The event takes place in various iconic locations across the city, including showrooms, historic palazzos, fashion house headquarters, and dedicated exhibition spaces, transforming Milan into one of the world's leading fashion and design capitals.
Milan Women's Fashion Week represents one of the most prestigious appointments on the international fashion system calendar and constitutes one of the primary global platforms dedicated to womenswear collections.
Organized by the National Chamber of Italian Fashion, it attracts designers, fashion houses, buyers, international press, influencers, celebrities, and industry professionals from around the world each season, confirming Milan's role as the undisputed capital of elegance and innovation in the womenswear sector.
The program includes runway shows, exclusive collection presentations, private events, showrooms, immersive installations, high-profile cocktail receptions, and exclusive networking appointments, offering a comprehensive overview of new trends and the excellence of Made in Italy and the international womenswear fashion landscape, celebrating Italian creativity and sartorial artistry.
Organizing the event demands high standards of hospitality and highly specialized logistics management. Bespoke VIP reception, dedicated transfers in executive chauffeured vehicles, exclusive concierge services, privileged access to the most exclusive areas, top-tier security, personalized assistance, and seamless operational coordination ensure an exclusive experience for brands, buyers, media, and international guests.
Thanks to its extraordinary global relevance and strong media and economic impact, Milan Women's Fashion Week helps consolidate Milan and Lombardy as premier destinations for Luxury Travel & MICE, showcasing the region through a perfect synergy of fashion, design, business, innovation, and world-class hospitality.
Italian Grand Prix
Monza (MB) | Lombardy
Dates: September (annually).
The event takes place at the Autodromo Nazionale di Monza, within the Monza Park, attracting hundreds of thousands of spectators, international teams, media, and VIP guests from around the world every year.
The Italian Grand Prix represents one of the most iconic races on the Formula 1 World Championship calendar and is one of the most prestigious sporting events on the global stage.
Known as the "Temple of Speed," the Monza circuit is one of the historic venues in international motorsport and has hosted the competition since 1950, reinforcing the deep bond between Italy and Formula 1—a perfect blend of tradition, passion, and technological innovation.
The event offers a unique experience combining world-class sport, spectacle, and entertainment. Beyond the race, the program includes practice sessions, qualifying, exclusive paddock activities, private events, luxury hospitality in the most prestigious areas, and elite networking opportunities involving teams, sponsors, companies, and international guests, transforming the circuit into a meeting point for business and lifestyle.
Organizing the event demands extremely high standards of hospitality and highly complex logistics management. Bespoke VIP reception, dedicated transfers in executive chauffeured vehicles, exclusive concierge services, privileged access to the most exclusive areas, top-tier security, premium hospitality, and seamless operational coordination ensure an exclusive experience for partners, brands, and international spectators.
Thanks to its extraordinary media appeal and its historical significance in motorsport, the Italian Grand Prix helps consolidate Lombardy as a premier destination for Luxury Travel & MICE, showcasing the region through a perfect synergy of sport, innovation, business, and world-class hospitality.
Italian Grand Prix (MotoGP – Mugello)
Scarperia e San Piero (FI) | Tuscany
Dates: June (annually).
The event takes place at the Mugello International Circuit, set amidst the stunning Tuscan hills, attracting hundreds of thousands of spectators, international teams, media, and VIP guests from around the world every year.
The Italian MotoGP Grand Prix at Mugello is one of the most spectacular events on the MotoGP World Championship calendar and represents one of the most iconic and eagerly anticipated races in international motorcycling. The Mugello circuit, renowned for its technical, flowing, and highly scenic layout, is considered one of the most fascinating and challenging tracks in the world, delivering unforgettable emotions to both riders and spectators alike.
The event offers an extraordinary experience combining adrenaline-fueled sport, spectacle, and world-class entertainment. Beyond the race, the program includes free practice sessions, qualifying, exclusive paddock activities, hospitality experiences in reserved areas with breathtaking views, private events, gala cocktail receptions, and elite networking moments involving teams, sponsors, companies, and international guests, transforming the circuit into a magnet for lifestyle and business.
Organizing the event demands extremely high standards of hospitality and highly specialized logistics management. Bespoke VIP reception, dedicated transfers in executive chauffeured vehicles, exclusive concierge services, privileged access to the most exclusive areas, top-tier security, premium hospitality with exceptional catering, and seamless operational coordination ensure an exclusive experience for partners, brands, and international spectators.
Thanks to its strong media appeal and the unique landscape of the Tuscan hills, the Italian Grand Prix at Mugello helps consolidate Tuscany as a top destination for the Luxury Travel & MICE segment, enhancing the region through a perfect combination of sport, motoring, lifestyle, and high-end hospitality.
San Marino and Rimini Riviera Grand Prix (MotoGP – Misano)
Misano Adriatico (RN) | Emilia-Romagna
Dates: September (annually).
The event takes place at the Misano World Circuit Marco Simoncelli, in the heart of the Rimini Riviera, attracting enthusiasts, international teams, media, and VIP guests from around the world every year.
The San Marino and Rimini Riviera Grand Prix is one of the most eagerly anticipated events on the MotoGP calendar and a symbol of international motorcycling in Italy. The Misano circuit, named after Marco Simoncelli, is one of the most technically demanding and spectacular tracks in the championship, renowned for its passionate crowds and the unique atmosphere of the Italian Motor Valley, a world-renowned hub of motor excellence.
The event offers an immersive experience combining adrenaline-fueled sport, spectacle, and world-class entertainment. Beyond the race, the program includes free practice sessions, qualifying, exclusive paddock activities, hospitality experiences in reserved areas with breathtaking views of the circuit, private events, gala cocktail receptions, and elite networking moments involving teams, sponsors, companies, and international guests, transforming the circuit into a magnet for lifestyle and business.
Organizing the event demands extremely high standards of hospitality and highly specialized logistics management. Bespoke VIP reception, dedicated transfers in executive chauffeured vehicles, exclusive concierge services, privileged access to the most exclusive areas, top-tier security, premium hospitality with exceptional catering, and seamless operational coordination ensure an exclusive experience for partners, brands, and international spectators.
Thanks to its strong media appeal and its strategic location on the Romagna Riviera, the San Marino and Rimini Riviera Grand Prix helps consolidate Emilia-Romagna as a premier destination for Luxury Travel & MICE, showcasing the region through a perfect synergy of sport, motors, lifestyle, and world-class hospitality.
Milan Furniture Fair
Milan | Lombardy
Dates: April (annually).
The event takes place at Fiera Milano Rho, with a rich program of installations and events also spread throughout the city center during the Milan Design Week, attracting designers, architects, companies, buyers, and visitors from around the world.
The Salone del Mobile di Milano is the most important international event dedicated to design, furniture, and interior architecture.
Founded in 1961, it represents a global benchmark for the design industry and Made in Italy, presenting new collections from the world's most prestigious companies and the trends that will shape the international market each year, in a unique blend of creativity, craftsmanship, and innovation.
The program features world-class exhibitions, immersive installations, exclusive presentations, private events, city-wide showrooms, and elite networking appointments, transforming Milan into the world capital of design during Design Week.
The event engages the entire city, from design districts to historic palazzos, art galleries, and contemporary spaces, creating a widespread ecosystem of creativity and innovation that enlivens every corner of the Lombard capital.
Organizing the event demands high standards of hospitality and highly specialized logistics management. Bespoke VIP reception, dedicated transfers in executive chauffeured vehicles, exclusive concierge services, privileged access to the most exclusive areas, top-tier security, personalized assistance, and seamless operational coordination ensure an exclusive experience for exhibitors, buyers, media, and international guests.
Thanks to its extraordinary international relevance and its economic and cultural impact on the territory, the Salone del Mobile di Milano helps consolidate Milan and Lombardy as premier destinations for Luxury Travel & MICE, showcasing the region through a perfect synergy of design, innovation, business, and world-class hospitality.